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Archive for the ‘In the Black’ Category
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Cross Promote
Reading time: 1 – 2 minutes If you can use another product to promote your product then you can probably get your advertising expenses cut in half. So when you see Fritos and Taco Bell then you know the people at Taco Bell called them up and said how would you like to share in the advertising if we include your El Fuego hot chips in one of our many concoctions of tortillas and meat? ...
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Raffle/Sweepstakes
Reading time: 1 – 2 minutes Connect your business to some kind of game where the more they buy the better chance they have to win. McDonalds again is the leader in this field everytime that Monopoly game comes out. I bet you my last dollar their sales go up simply because a lot of Suckers are trying to collect enough pieces to get a Convertible Camaro. The beauty of this angle is people want ...
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Use Minorities
Reading time: 1 – 2 minutes People especially minorities that are excluded usually love to see theirselves on commercials. Most of the time it’s because they believe that now they are included because the big companies have them acting a damn fool just like the white guy. Also, it helps the big company to seem like they want your minority dollars too. The more of their culture you can use in the commercial the better! ...
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We are Big!
Reading time: 1 – 2 minutes We are Big is usually used by big insurance companies or just about any other company that seems to have dominant market share. It’s only used by companies that the public is alright with everyone using. So you’ll see it in telephone companies implying their service is better because we have the most people. You’ll see it with car companies that tell you how many of them are sold. ...
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Don’t get left out
Reading time: 1 – 2 minutes No one wants to be the last to know about something or somehow get excluded from being down. Don’t get left out is a higher angle where people are implying that you don’t know what’s new or trending right now. It attacks the part of most people that wants to be accepted. Somehow someway everyone and their mama knows what’s going on in the world and you have been ...
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Be Corny!
Reading time: < 1 minute Corny works because it makes the average Customer feel that it’s informal and also it makes them feel superior. If you act excited over something that is stupid you’ll see that people are amazed like they are watching a comedian. It’s a great selling tactic to make your Customers feel that they are missing out of the ignorant fun that they see a cornball engage in. Don’t underestimate this angle ...
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CoSigner
Reading time: 1 – 2 minutes When you aren’t sure if people will like your product just say someone important recommended it like a Doctor, Dentist, Rabbi or a famous person. The Cosigner angle is brought up in just about every commercial as you see celebrities tell you it works for them. The angle here is to appeal to a smart well informed shopper who wants to make sure they are using the number 1 ...
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Transformation
Reading time: 1 – 2 minutes The classic before and after angle you see heavily employed. You see this angle from weight loss, weight lifting, makeup, clothing, cars, restaurants and just about anything that takes you from being a boring person. It’s really an attack on your self-esteem saying what you are and what you have isn’t good enough. The way you party is boring, the clothes you wear no one will notice, the watch ...
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Show them you Care
Reading time: < 1 minute Probably the number 1 angle most major companies employ. It’s one thing to sell you a new Iphone and show you the innovations and another angle to show you that they support save the whales or a cancer walk or Ronald McDonald house. The angle here is some people don’t care for your products but they know a lot of tree huggers will support a company that seems to help ...
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