Purist is a person who insists on absolute adherence to traditional rules or structures, especially in language or style. But in the game of making money it extends to us who capitalize on the raw. They see us as corporate industrious assholes who only want to take their cup of coffee and turn it into a billion dollars. Instead of what we really are and that is the one who turned tomatoes into pizza sauce and took the pizza sauce and made Ragu and then took Ragu and opened up Pizza Hut and then took Pizza hut and bought the Lakers! Here endeth the lesson!