It really doesn’t matter what they call them but, you need to figure out what to sell them. All around you right now apartments are being built for the educated poor called the millennials. They are building little cluster communities of apartments near transportation to house all these uber using, hulu watching, annual phone buying customers. This is the time to jump in and figure out what product you can offer. Once they build buildings for a fake group you know it’s about to take hold and the followers will buy whatever they say is for millennials.