Local Marketing Start-Up
Reading time: 4 – 6 minutes
With the whole world going viral the biggest missing link is getting the word out. So many people have moved on to SEO marketing they forget about the normal ways of advertising. Like most people selling things on the Internet they only hear about all these million of people who are online that when they walk outside they think regular people don’t count. As a result this creates a big niche for anyone who has the Heart & Hustle to bring it about.
Think about it….. as of the 2000 census there are 650,000 people in Memphis. The racial makeup of the city was 61.41% African American, 34.41% White, 1.46% Asian, 0.19% Native American, 0.04% Pacific Islander, 1.45% from other races, and 1.04% from two or more races. Hispanic or Latino of any race were 2.97% of the population. So TO ME I see if anyone in Memphis set up a local marketing team to get the word out in Memphis they could sell a rapper’s album in their market HEAVY! If there was a African American book that needed publicity they could call up someone local to organize a local campaign just for that market. Knowing there are 400K Black folks in Memphis alone would be worth it.
Now I know this is a little bit more than what people may call a start-up but it’s a great opportunity. If you set up a marketing company that would be a funnel to marketing to certain ethnic audiences you would win BIG. A lot of people depend on Radio to get the word out but you know like I know not everyone listens to Steve Harvey, Michael Baisden and Tom Joyner… I DON”T! So this leaves a lot of people who never get to know about what certain targeted media is out there specifically for them.
- Street Marketing Team primarily signage in target market area. (Age, Gender, Income Level)
- Organize signage for Bus Stops, and near Parking Lots & Supermarkets in target area
- Meet with Influencers like Barbershop, Beauty Salons, Greek Organizations, Club Promoters etc..
- Put flyers on doors and cars and at local cultural eateries, churches and neighborhood clusters of folks.
Radio is expensive but is usually unnecessary in a local market if you can cover that area HEAVY. Most of us hear about things from our friends and the Radio is usually only needed for big promotions.
I’ll give you something to think about. If you wrote a book and you were a small time author. If you could get your book out in front of 400K black folks for let’s say 5K dollars wouldn’t it be worth it. If you made 5 dollars profit on your book and you got 1000 people to buy you would get your money back instantly. The fact that you got another 399K to know that your book is out is just gravy. Those 399k will go and tell their kin about the book and you WILL get some word of mouth money.
The reason why I say keep it local is because it’s something you can handle yourself. If you think bigger you’ll be able to contact Record Companies, Small time entertainers, Companies that are introducing new products and just about anyone else who wants to heavily hit the market you cover. You don’t have to know people in the next city as you can dominate your city and develop all of these contacts yourself.
Some of you can see what I’m saying. If enough Brothers & Sisters did this in each city across the country we could funnel our own products to each other without buying into White Owned Media. (It’s absolutely stupid to go to White People businesses to sell to Black folks) In the meantime you can keep getting new clients who see your reasonable prices and a high return being a SUPER bang for the buck. In essence you have become GrapeVine Media for a market. All this Start-up needs is a little bit of organization as we already know the cat who runs a street team, prints flyers, creates marketing materials and if you grew up there you already know where folks are at. The last part missing is you putting this together determining your real costs and letting other people know you can deliver.
Extra: When I was growing up I remember Ice Cube was on the radio stating that his album went Platinum in LA alone. This was all done with neighborhood advertising on every bus bench in front of every school in the hood! You don’t have to be all over to sell millions.