Reading time: 1 – 2 minutes
People especially minorities that are excluded usually love to see theirselves on commercials. Most of the time it’s because they believe that now they are included because the big companies have them acting a damn fool just like the white guy. Also, it helps the big company to seem like they want your minority dollars too. The more of their culture you can use in the commercial the better! Most people only remember the McDonald’s commercials that have their race in it. McDonald’s by far is the king of this angle so I couldn’t just give you one example I had to give you two.