Just One
Reading time: 2 – 3 minutes
Sometimes, let me stop lying MOST OF THE TIME my friends and family laugh at me when I propose a new business. Almost once a week I can see something that I want to start as a business. My boy laughs at me and says I have too much freetime. My mother thinks I need to get married so a woman will bog me down. My cousin thinks I should help her and my sister thinks I need to get a mental checkup. Sometimes I can’t go to sleep until I fully hash out the idea by searching on the internet for moving parts. Now I know it sounds crazy but I know from experience it only takes one!
That’s what keeps me going when others have stopped. That’s also what makes cats not like me sometimes because my confidence comes from winning just once. I have started all kinds of other businesses that trickle money in with the same excitement of my very first business. My own brother likens my ideas to monkey’s throwing ish at tourists. I know I know it sounds stupid to believe everything you do will blow up but I prefer to remain in that mode. I like the idea of 100% thinking it will work and looking at failures as lesson learned not a true reason to stop. I get so excited about ideas some times that I have to go and run or lift weights or even have a beer to kill some active brain cells.
No matter what the world says you only need One! One idea to pop and you’ll be a millionaire. In fact most people who are a success only have one and the ones after that are never as big. For me the company I started wasn’t my big idea it was what I did so I don’t count it as the ONE. So I stay on the grind thinking and researching the ONE. So to all of you who wonder if you ever will have that ONE it’s possible. In fact it’s more than possible it’s a sure thing. The guy who made Beenie Babies bought hotels in Manhattan from that idea.
Bottom Line: Stay in the moment as long as you can on your Great Idea no matter how far fetched it is. Most business exist from that ONE idea!
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I remember reading an old article in Men’s Health that featured Nelly. This is probably the only time I’ll reference Nelly because it’s probably the only time he had something intelligent to say. He’s said he think of a lot of different ideas to try and go for them all because if he tried 25 different things and really applied himself, at least 2 or 3 have to work.
Not every idea you have will work, but you don’t know which one will, so don’t limit yourself. Like you said, you only need one.
Good post.
I agree….50 cent did well as a rapper but that Vitamin Water deal with Coca Cola took him to a whole nother level.
I stay coming up with ideas but I only research them to an extent then I’m on to the next one. I have to start seeing things through to completion or at least researching them extensively because I won’t know what’s going to be the one until it is, ya dig? lol
@TrueMan – I used to concentrate on one idea and scrap the others thinking they weren’t that strong. Now I try to bring any idea across the finish line to see if it works. I just had to admit to myself that I don’t know what people like and as such it’s best I bring everything I got to the marketplace.
@keish – Yeah I dig, stop slang jacking LOL! Like I said we don’t have the ability to guess right what the public wants. Since you researched it you should put out a small version of it to see what the public will bite on. It’s like going to a farmers market to see if people like your bread. It’s cheaper to test the small idea than to roll out the big one and fail horribly.
The reality is that most people are “one-trick ponies”, even successful people. I was just thinking about Steve Case. He had one gigantic success with founding AOL, but what’s he done other than that? The thing is that his one big success will carry his kid’s kids for the rest of their lives. I think the key is to figure out what your “one-trick” is and how you can get paid from it.
I agree but that means inside all of us is one great business idea. So it’s more possible than not that you’re idea will work.
I think most people get ONE only because they lock in and never really are excited about anything else. They try their hand at it like Jordan in baseball but soon realize they’d rather enjoy the money they made from selling the first idea.
That’s why I always push for the empire instead of thinking of one business how about a assortment of businesses that make money. That’s why I push to recognize the money made not the passion from doing it so you can move on to other avenues that make money.
Everyone has ONE but the money is turning your ONE chance into that empire!
Speaking of slang jackin’, the other day I found myself saying “That’s not putting chips in my pocket, patna!”
Hey after growing up listening to E40, Too Short, Twista and rap music in general, add that onto some old cats 30 years older than me talking to me sideways and you have the slang on the podcast.
Hey I like the statement because it cuts to the chase instead of saying I like it but how do we make money. No chips in my pocket crosses all emotional boundaries and lets people know it doesn’t make CENTS!
I like it too! That’s my new catchphrase for 2010.
Damn I should’ve trademarked it! LOL