Advertising Start Up
Reading time: 3 – 5 minutes
I was out eating this past weekend and I happened to snap this photo of someone telling me to buy some bakeware. Now I’ve seen the hustle where they are twirling signs on the corner but someone took it up a notch and actually attached a pole to the back of their workers with their advertising. This lady right here was walking around the parking lot handing out flyers about it but I thought to myself DAMN how simple can that hustle be to duplicate. Then the next thing I thought was who is supplying them with this basic backpack apparatus to slide advertising on the back. Then I thought this is by far the most cheap and effective advertising one could do if they wanted to start a business. It replaces the old hustle of dressing up in a bum ass costume and dancing like you are coming down from a crack high!
DAMN IT! THERE’S A MONEY MAKER!
In a earlier podcast I mentioned this hustle that I seen on my daily drives that was so innovative but simple that I just said it but failed to provide pictures and backup so you can do it for yourself. So check out the hustle below and follow the link to the actual company doing it here in LA. It’s so simple that anyone who knows a graphic designer and a couple of these trailers could start a real syndicate of cheap ground level advertising.
www.roadviewads.com
Vinyl Banners estimate HERE enter 8 height 4 width
Park Model Billboard Trailers estimate HERE
The basis of this hustle is a trailer, a printer who can make these signs and you towing them into place every morning. The guy charges about 15 bucks a day and he is advertising for insurance companies, condos, apartments and restaurants. He places them in high traffic areas according to the city ordinances and leaves them there! Damn ain’t no hustle I’ve seen in years that is so ready to go than this one. For you cats that can put 2 + 2 together then you know this hustle is probably a 2k start up with a graphic designer. Check out the website and the instructions he has provided on the website.
Grand Hustle: Combine the Street Trailer advertising with the Backflag advertising and you have a full scale suite of advertising for a small business. This is a small layout for even the smallest of companies and with a small hitch on the back of a honda civic you can place these each morning and make some real dough. I’m sticking this hustle in my back pocket because this would be great advertising for my own business. Cheap, Effective and Easy to do!
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you and ed are my heroes 4real. this & the ebook setup are two of the easiest money makers i’ve seen in a long time and just what i’ve been looking for.
You’re Welcome! I’m glad you have some doable hustles that you feel you can get up and running. I saw these when I was out driving and I damn near kicked myself when I thought you could be doing those easily. It’s a new angle at small business promotions. What if you did this with your parties instead of those bum flyers you toss to the ground!
For anyone willing to organize the company it will be a money maker even on very local level!
Veterans Day Hustle huh? I haven’t seen this one up here in the bay for sure. I wonder how much one or two of those trailers cost because this is on some put them in the garage slap on a new customer and put them on the street on the way to work in the morning hustle!
Thanks for putting this one up because you got me thinking how can apply this to a couple of areas I know have a lot of traffic!
It just happened to fall on this day but I had it in queue! Yeah I bet those trailers are laying in some backyard right now of some company who used to use them. If you got 3 of them you can run this hustle easily now it’s just time to find the printer and get photoshop and do it for yourself!
Ok, I just ran through this real quick. It looks like you can start up with about $2K. I found a site that sells those mobile carts new for $500, so that would get you 4. But you can probably find them on Ebay or somewhere for a lot cheaper. I talked to a graphic designer I know who quoted me $$300 a sign. That fool tried to straight rape me! So I checked another website that will do it for about $170. So if you charge that same $15/day at a monthly rate of $450 (yup, I’m charging for every day!) you can come out with $1120 in profit a month.
Now I have no idea what the licensing fee is for this and this calculation assumes 4 clients for the entire month. But it looks like a nice little side hustle.
On another note: that backflag thing just looks degrading.
I’m glad you did the calculations because my number is about the same. I think you can remove the graphic designer if you have any basic PHOTOSHOP skills! Then it’s just a printer and you attaching a hitch to the back of your honda civic! My issues are trying to find out if you have to register these trailers with the city (license plates), finding out what the city ordinance was for advertising on streets and then calculating vandalism if any! I think if you try to sell them as a suite of streets that you are going to cover then the customer will take two or three of those signs if they can blanket many blocks!
The BACKFLAG is part of a suite of marketing you can do. What if you have the trailers and then you tell someone you will have two cats on the street handing out flyers too. I think its a upsale! Yeah it’s kind of degrading but c’mon you aren’t going to be out there doing it!
Nah man, that $170 was for providing your own graphic. It’s just kinda expensive to have something printed on one of those vinyl billboards. I’ll shoot you the sites. But I’m thinking there are (as with anything) cheaper ways to get it done.
Also, speaking of vandalism, I did a what-if on hiring someone (min wage of course) to keep an eye on things all day. Assuming one person (with their own car) working 12hrs day at $7.25/hour; you’d need 10 clients just to break-even.
I’m sure there’s a cheaper place because those sites are on the internet. The recession probably got one of these machines sitting in someone’s garage. Or if you have a friend who is a printer you can make a deal with them to do it and share in the business. Either way like you said there is a cheaper way to get it done. Even if you have to find something cheaper than vinyl.
Well for someone who can periodically check it’ll be a money maker. I’m thinking they come out and check every 3 hours and that way they can catch it and replace it. I think if someone starts small with 4 then that’ll be your 1k and then once you get to 8, 12, 16 then you can hire the second person but I think one person can probably roll out 12 by theirselves before they decide to hire help!
Good lookin on the links because I couldn’t find those damn trailers. I’m going to put it on this blog so people can continue their investigation of this hustle!
Great post!
The lady with the sign on her back is also holding flyers to pass out. Instead of dressing up in a chicken suit waving a big sign, she is able to display a big signage on her back and pass out flyers to passerbys, doubling the effort.
Also, I believe the lady is a freelancer/hustler and not an employee. Most of these people are smart enough to hustle ads on Craigslist to do this kind of work for stores liquidating.
The road signage appears to be a custom welding job. You can get the base cart at home depot or other spots and get a welder to hook up the rest for a fee. I wouldn’t give a crap about vandalism because they are displaying these in public, high traffic places.
Now, this is where I had started laughing because think of all of the colored folks trying to get put on at Madison Avenue to break into the advertising industry so they can brag at cheese and cracker holiday parties. But whoever behind this straight took the science of advertising/marketing directly to the streets, literally!!!
This right here, is a hustler at work who did what they had to do go put display ads in high traffic and get customers. True Hustle!
I liked the Backflag hustle just for the reason you outlined. I imagined people hyping up parties and the like or even pointing out lunch specials. It’s the remake of the basic sandwich boards of the 20′s but keeping people hands free to hand out flyers. Just imagine if they were handing out coupons.
I think the road signage is ready made so you can buy and create easily. I’m with you on the Madison Ave cats because this could be a street marketers company dream! I mean they are mobile and you can put them outside of different places without being stuck to one group. I was impressed with the Hustle myself as it made me feel lazy in the game for not thinking of this angle for myself!
I’d have to think about this one, but it’s not a bad side gig to have provided you can get enough clients. Worth looking into though, especially if you can subcontract to highschool or college kids.
To me its a value added hustle! So you help them advertise which in turn brings money back to their company. Some of the other hustles are you taking but this hustle is reciprocal so it has some legs.
This would be a great hustle for a high school looking to make more money because I am sure plenty of places would love to have their products looked at by teenagers and even put in places that teenagers know they hang out.
I know… you’re on to the next subject but it took me a minute to think about this concept.
I’ve seen this done in the beds of pick-up trucks.
If the sign is in a truck, you can avoid city ordinances which regulate billboards. (Until they make a new law banning this type of advertising)
The lettering can be bought at nay crafts store, and the vynyl backing boards are reusable.
But if you’re hella’ cheap – Just make the lettering on any paint program and use an exacto knife to cut out the words and stencil them onto a painted piece of plywood.
When you get a new customer – just paint over the old sign (with miss-tinted paint from Home Depot – $5.00 a gallon) and repeat the process.
The back pack apparatus seems to be the money maker.
Just making and selling these to; sign companies, concert venues, sports venues, colleges, malls or renting them to people to use as they will to make money for themselves.
I like the Backpack Flag idea myself. Its a better self-promotion than twirling a sign and it allows for you to put flyers in people’s hands. I don’t think it violates any city ordinances because it’s just a modified sandwich board. The thought that came to my mind was promoting parties in areas where you can’t necessarily put up signs. You can use this for people running for office to hand out flyers and get people registered. You can use this to bring attention to certain city legislation that might pass. But the Grand Hustle is providing people this apparatus to do such a thing. That’s why I thought it was simple because you can organize a street team to do this and really be everywhere getting the walker by’s and the driver by’s to notice.
The Street Ads are probably the next step up being a 2k buy in. I just like the concept. 450 bucks is relatively cheap for a small company to get some definite exposure. I’m thinking of all the flower shops and new dining places who could use this type of advertising.
Together you have a very effective small advertising company. It’s a money maker separately but a real company with a suite of ideas if you put them together.
FreeMan: This is a good look bruh. Thanks for lacing us with the “easy does it do it easy” legal hustles. Good looking…
Welcome Pastor D! I thought this was a good entry level hustle so I wanted to flesh it out for folks. I know a lot of cats don’t want to start something big so I have to make sure they understand they can start something.
I found this company http://www.GOTPRINT.net over at http://www.DreamandHustle.com. They will do 2 banners for $96 + shipping.
I’ll check it out and let the link go so other people can click on it.